Unlock the full potential of digital video advertising with this strategic training designed for professionals working at the intersection of media, marketing, and technology. As video continues to dominate digital engagement, staying ahead of evolving platforms, formats, and targeting capabilities is critical for campaign success.
In this comprehensive course, you’ll gain the knowledge and tools to:
- Explain the digital video ecosystem and its essential technologies
- Target video advertising campaigns to reach specific audiences with privacy-safe strategies
- Evaluate different approaches to programmatic buying and selling digital video media
- Apply best practices for optimizing digital video campaigns mid-flight
Whether you’re managing media buys, developing brand campaigns, or overseeing marketing strategy, this course will equip you with the insights and tactics to drive measurable results through digital video.
This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.
Space is limited to support the virtual engagement activities, so register sooner rather than later.
Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.
